An episode of a thriller webseries for a niche outerwear brand Welter Shelter as part of a content marketing strategy. Following the principles of 'branded entertainment' this project recommends the brand to treat content as a brand asset instead of a mere promotion tool and create compelling content for their target audience.

 

Created as a part of my graduation project at AMFI. With special thank you to SAE Institute.

More info about the strategy and rest of the project available on request.