VIKTOR & ROLF UTOPIA

A product development for the Dutch designer duo Viktor & Rolf based on a future scenario of the world in 2024. Viktor & Rolf Utopia is a set of eye-drops, providing an escapist antidote to reality by offering a simulation of a utopian world individuals long for.

 

Created during specialization Brands & Inoovation at AMFI.

The project is merely fictional and does not include actual collaboration with the brand.